Monday, June 8: The Scribbler
THUMPING THE GOOD BOOK
by James Lincoln Warren
According to Technorati, the website that tracks blogs, Criminal Brief is ranked 237,453rd among about 7.3 million blogs on the web. Not bad … except that when you consider that Sarah Weinman’s Confessions of an Idiosyncratic Mind, perhaps the premiere mystery blog on the net, rates at 11,003rd. That’s a differential of 226,550. Still not bad, considering the population of the U.S. is over 304 million and that CB has an international audience, albeit English speaking. But is it good enough?
Criminal Brief is subtitled “The Mystery Short Story Web Log Project” and was conceived to fulfill four purposes:
- 1. Advocacy. To serve as a forum for people who love short crime fiction and to encourage more people to read short crime fiction.
2. Publicity. To encourage people to seek out and read the published stories and essays written by the regular contributors — and by contributors, I don’t restrict the definition to the columnists, but extend it to our commentators as well. Nothing could please me more than to have somebody pick up stories written by Dick Stodghill, Jon Breen, or Neil Schofield because they encounter those names here. I should also observe that this particular motivation is unrelated to financial remuneration — short story markets pay by the word and do not pay royalties according the number of sales.
3. Soapbox. To give each of us a place where we can expound on our craft and other matters that inform us as authors.
4. Entertainment. Our job as writers is to engage our audience. I wanted CB to be fun.
The internet is loaded to the gunwales with advice to writers. We spend a lot of time looking under the hood here at CB, too. But I didn’t want Criminal Brief to be aimed primarily at folks who are seeking to be published. I am a natural pedagogue and I love teaching, but more important to me than teaching folks how to write is teaching them to understand and appreciate what they’re reading. Frequently that means imparting some faculty for interpretation and analysis. It’s sort of like watching a cooking show — you may not ever attempt the recipe, but seeing the means by which good food is prepared makes you appreciate it more when you stick it on your fork.
I had begun to believe that there were fewer people were reading short mysteries than there should be, and that the exigencies of modern life (primarily in terms of when folks find the time for leisure reading) and trends in publishing (primarily driven by business and economic factors) were more responsible for this than a sea change in the public taste. I believed that more people would consciously choose to read short mysteries if they were exposed more to short mysteries and the people who write them, that they might choose to entertain themselves with a good, tight yarn for a few minutes instead of wasting time on a Cosmo quiz or aimlessly surfing the net.
But I’ve always had the uncomfortable feeling that we are preaching to the choir.
As seen from the pulpit, this can be the result of several possible causes.
- 1. The Preacher is dull.
2. The Faith is no longer perceived as being relevant to the lives of the parishioners.
3. The play-offs are on TV at the same time.
4. There aren’t any activities sponsored by the church that effectively attract potential new believers.
I don’t think the Preacher is boring (not with the likes of Rob, Deborah, Steve, John, and Leigh sharing the pulpit). I think the Faith has as much to offer now as it ever did, maybe even more. Because CB is on the web and is available around the clock2, it doesn’t compete with the play-offs. That leaves Reason Four.
And there, I’m at a loss. A few weeks ago, I opened up CB to anybody who wants to send me an essay. So far I haven’t received a single submission. I’ve added audio content to the site. That gets a few hits now and again, but it did nothing to expand the audience. We’ve got an extensive blogroll, and I always return the favor when another blogger adds us to his or her own blogroll, provided I learn about it — but hits originating from other blogs has actually declined. We had a feature that enabled readers to submit reviews of their favorite stories, which I made as easy as possible to use, but it fizzled.
There’s only one thing left for a Preacher to do, and that’s ask the congregation what things we can do together to spread the Word. So I’m asking.
I don’t want anyone reading this to think that this is about ego. My ego could carry the Hindenburg and I don’t need more gas than I’ve already got. This is about sharing one of the best things in life with as many people as possible. Being able to share meaningful things with an audience is a privilege. Even a small audience.
If it seems like I’m discouraged, don’t fret. Despair, as they say, is a sin. When all is said and done, there are worse things than preaching to the choir, and as long as you the Gentle Reader are willing to join in singing the hymns, I promise you that CB will continue to give Witness.
I frequently put a link to CB on a messageboard for new and young writers (don’t ask what I’m doing there, everyone needs a grandpa). The latest was a few days ago for John’s rules but there have been half a dozen or more during the past month. There always are responses saying how much they liked CB. It doesn’t amount to a whole lot but it’s about all I can do.
I also link to many of the CB posts on my blog, but I have no idea how many people actually read my blog and click on the links. Though I don’t comment often, I stop by nearly every day to read the posts.
Loved the post.
I belong to a Yahoo discussion group called Golden Age of Detection (http://groups.yahoo.com/group/GAdetection/). Often I’ll find that the good people there are discussing something one of us said on Criminal Brief. What we do here is obviously relevant to GAdetection.
As far as “preaching to the choir,” I’m not sure that’s apt. We may be a choir, and not a very big on at that. But I don’t see us as preaching so much as creating wonderful harmonies.
Speaking from someone who can’t sing, sits on the back pew and takes notes (not on the sermon but the congregation’s reaction) I’d say you’ve got a good thing going here.
I mean I even bought a collection of “Mike Hammer” to see what my mother loved so much and you guys dig so much.
People visit but don’t leave messages. Its the message you guys deliver and send home to ponder is effect of the sermon(s).
Just my humble opinion as a regular visitor.
A newspaper editor once told me that if they received one letter to the editor, whatever that person said reflected on 100,000 of the people reading the newspaper that didn’t comment. Comments to Blogs are read as much as the post itself. I think the fact that we have such a loyal group of those who do comment show we’re doing something right. There will always be lurkers who never say a word, but they keep coming back. I think that’s a good thing.
JLW-
267,453rd position puts you in the top 3.4 percentile – if someone can check my maths for me – so that can’t be bad.
Personally, CB is the first thing I read after my mailbox and even before – BEFORE – the BBC and I can’t say fairer than that. I’m sure there are legions like me.
Keep the faith.
I think declining numbers is the state of things in the blogosphere. I have been very fortunate to garner a nice readership over at my blog. I tried to look at my current Technorati numbers, but the site seems to be screwy right now.
My numbers have dropped from around 500 hits a day to less than 200 most days. I think lots of this is due to Google reader and people simply reading there. I still get about the same number of comments however. Also with the popularity of twitter and facebook blogging seems to have suffered. By cross promoting my posts via those two I get hits from both places so that is something you may consider.
I love Criminal Brief and try to have a look at least several times a week. But speaking as an old-fashioned 20th-century print-on-paper guy (not an energetic move-with-the-times young guy like Dick Stodghill), I can’t imagine how people have the time to blog or twitter or read a lot of blogs and tweets and do anything else. I’m in that same Golden Age Detection group that Steve mentioned, and the discussions there are great, but how do you keep up with it all? Anyway, I can’t offer any wisdom in answer to your request, Jim. I can only encourage you all to keep up the fine work.
Thanks to all who piped in on how to attract more readers to the blog. You’ve given me a number of good suggestions and valuable insights.
It’s not really the performance of the blog that worries me, although readership has declined significantly from last year if the web stats are to be trusted—what I’m more worried about is whether CB is having any impact advocating mystery short stories and their writers. But CB is not in danger of folding.
Travis, according to Technorati, your blog rates at 45,476th.
You have to preach to the choir. That’s how you get them to sing.
I would like to see some essayinsts march forward. Must be that our brilliance is too intimidating. (cough.)
Dear James: What CB presents is Quality. (And enjoyment and mental stimulation!) This reminds me of a buddy of mine’s gripe that a video clip of something very gross got more hits than something like a video of Andres Segovia. You have provided something wonderful here! And I love the whole thing!
As for my essay, gotta get a handle on the new computer, but trust me, it’s forthcoming!
Yours Always
Geeky McFanboy